About me
José Silva
Product Designer Lead with 12+ years shaping end-to-end experiences for SaaS platforms, loyalty programs, marketplace products, Fintech & Banking Experience.
I work across the full design cycle, discovery, information architecture, interaction design, prototyping, and design QA, while keeping a tight loop with product, engineering, and business stakeholders.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
4. Illustration
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
4. Illustration
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
4. Illustration
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
My experience
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Alloyal
2024 - Present
Product Designer Lead
Alloyal
2024 - Present
Product Designer Lead
Alloyal
2024 - Present
Product Designer Lead
StackSpot
2021 - 2024
Product Designer Specialist
StackSpot
2021 - 2024
Product Designer Specialist
StackSpot
2021 - 2024
Product Designer Specialist
Zup I.T.
2019 - 2024
Product Designer Specialist
Zup I.T.
2019 - 2024
Product Designer Specialist
Zup I.T.
2019 - 2024
Product Designer Specialist
Adaxo
2017 - 2018
UI/UX Designer Senior
Adaxo
2017 - 2018
UI/UX Designer Senior
Adaxo
2017 - 2018
UI/UX Designer Senior
Stefanini
2017 - 2017
UI/UX Designer Senior
Stefanini
2017 - 2017
UI/UX Designer Senior
Stefanini
2017 - 2017
UI/UX Designer Senior
Aces Labs
2014 - 2016
Interaction Designer
Aces Labs
2014 - 2016
Interaction Designer
Aces Labs
2014 - 2016
Interaction Designer
Fumsoft
2013 - 2014
Web Designer (Internship)
Fumsoft
2013 - 2014
Web Designer (Internship)
Fumsoft
2013 - 2014
Web Designer (Internship)
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Miro
Journey mapping, opportunity trees, and collaborative problem-solving.
Jira
Tracking design-related tasks, bugs, and delivery status alongside development.
Confluence
PRDs, research reports, and design decision logs.
Procreate
Hand-drawn illustrations, brand explorations, and conceptual visuals for digital products.
Photoshop
Image editing, mockups, and visual compositions.
Illustrator
Image editing, mockups, and visual compositions.
Lovable
Rapid prototyping and validation of product ideas using AI-assisted no-code workflows.
Claude Code
Used to accelerate technical analysis, generate documentation, validate business rules, and support the creation of functional prototypes, reducing the time between concept and delivery.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
I investigate user behaviors, needs, and motivations to inform product decisions. Through a variety of research methods, I generate actionable insights, reduce uncertainty, and ensure solutions are grounded in evidence rather than assumptions.
01.
Research & Strategy
I investigate user behaviors, needs, and motivations to inform product decisions. Through a variety of research methods, I generate actionable insights, reduce uncertainty, and ensure solutions are grounded in evidence rather than assumptions.
02.
Discovery
I lead discovery processes to understand problems, validate opportunities, and align business, user, and technical perspectives. Through interviews, workshops, analysis, and experimentation, I turn complex questions into clear directions for product growth.
02.
Discovery
I lead discovery processes to understand problems, validate opportunities, and align business, user, and technical perspectives. Through interviews, workshops, analysis, and experimentation, I turn complex questions into clear directions for product growth.
03.
Product Thinking
I transform business goals and user needs into product opportunities. My work involves identifying meaningful problems, prioritizing solutions, evaluating impact, and ensuring that every design decision contributes to measurable outcomes for both the business and its users.
03.
Product Thinking
I transform business goals and user needs into product opportunities. My work involves identifying meaningful problems, prioritizing solutions, evaluating impact, and ensuring that every design decision contributes to measurable outcomes for both the business and its users.
03.
Product Thinking
I transform business goals and user needs into product opportunities. My work involves identifying meaningful problems, prioritizing solutions, evaluating impact, and ensuring that every design decision contributes to measurable outcomes for both the business and its users.
04.
Usability Testing
I validate hypotheses and uncover usability barriers through testing with real users. By combining qualitative and quantitative insights, I identify friction points, improve user flows, and ensure solutions are intuitive, efficient, and easy to learn.
04.
Usability Testing
I validate hypotheses and uncover usability barriers through testing with real users. By combining qualitative and quantitative insights, I identify friction points, improve user flows, and ensure solutions are intuitive, efficient, and easy to learn.
04.
Usability Testing
I validate hypotheses and uncover usability barriers through testing with real users. By combining qualitative and quantitative insights, I identify friction points, improve user flows, and ensure solutions are intuitive, efficient, and easy to learn.
05.
Design Systems
I create and evolve scalable design systems that bridge the gap between design and development. By defining components, patterns, and guidelines, I help teams deliver consistent experiences, accelerate product delivery, and maintain quality across platforms.
05.
Design Systems
I create and evolve scalable design systems that bridge the gap between design and development. By defining components, patterns, and guidelines, I help teams deliver consistent experiences, accelerate product delivery, and maintain quality across platforms.
Companies I've worked for
Companies I've worked for
Hi
Hi
Let's work together
i'm open for freelance projects, feel free to email me to see how can we collaborate
Illustration
Branding
User Research
Ui Design
Interaction Design
Illustration
UxDesign
About me
José Silva
Product Designer Lead with 12+ years shaping end-to-end experiences for SaaS platforms, loyalty programs, marketplace products, Fintech & Banking Experience.
I work across the full design cycle, discovery, information architecture, interaction design, prototyping, and design QA, while keeping a tight loop with product, engineering, and business stakeholders.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
4. Illustration
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
4. Illustration
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
4. Illustration
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
My experience
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Alloyal
2024 - Present
Product Designer Lead
Alloyal
2024 - Present
Product Designer Lead
Alloyal
2024 - Present
Product Designer Lead
StackSpot
2021 - 2024
Product Designer Specialist
StackSpot
2021 - 2024
Product Designer Specialist
StackSpot
2021 - 2024
Product Designer Specialist
Zup I.T.
2019 - 2024
Product Designer Specialist
Zup I.T.
2019 - 2024
Product Designer Specialist
Zup I.T.
2019 - 2024
Product Designer Specialist
Adaxo
2017 - 2018
UI/UX Designer Senior
Adaxo
2017 - 2018
UI/UX Designer Senior
Adaxo
2017 - 2018
UI/UX Designer Senior
Stefanini
2017 - 2017
UI/UX Designer Senior
Stefanini
2017 - 2017
UI/UX Designer Senior
Stefanini
2017 - 2017
UI/UX Designer Senior
Aces Labs
2014 - 2016
Interaction Designer
Aces Labs
2014 - 2016
Interaction Designer
Aces Labs
2014 - 2016
Interaction Designer
Fumsoft
2013 - 2014
Web Designer (Internship)
Fumsoft
2013 - 2014
Web Designer (Internship)
Fumsoft
2013 - 2014
Web Designer (Internship)
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Miro
Journey mapping, opportunity trees, and collaborative problem-solving.
Jira
Tracking design-related tasks, bugs, and delivery status alongside development.
Confluence
PRDs, research reports, and design decision logs.
Procreate
Hand-drawn illustrations, brand explorations, and conceptual visuals for digital products.
Photoshop
Image editing, mockups, and visual compositions.
Illustrator
Image editing, mockups, and visual compositions.
Lovable
Rapid prototyping and validation of product ideas using AI-assisted no-code workflows.
Claude Code
Used to accelerate technical analysis, generate documentation, validate business rules, and support the creation of functional prototypes, reducing the time between concept and delivery.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
I investigate user behaviors, needs, and motivations to inform product decisions. Through a variety of research methods, I generate actionable insights, reduce uncertainty, and ensure solutions are grounded in evidence rather than assumptions.
01.
Research & Strategy
I investigate user behaviors, needs, and motivations to inform product decisions. Through a variety of research methods, I generate actionable insights, reduce uncertainty, and ensure solutions are grounded in evidence rather than assumptions.
02.
Discovery
I lead discovery processes to understand problems, validate opportunities, and align business, user, and technical perspectives. Through interviews, workshops, analysis, and experimentation, I turn complex questions into clear directions for product growth.
02.
Discovery
I lead discovery processes to understand problems, validate opportunities, and align business, user, and technical perspectives. Through interviews, workshops, analysis, and experimentation, I turn complex questions into clear directions for product growth.
03.
Product Thinking
I transform business goals and user needs into product opportunities. My work involves identifying meaningful problems, prioritizing solutions, evaluating impact, and ensuring that every design decision contributes to measurable outcomes for both the business and its users.
03.
Product Thinking
I transform business goals and user needs into product opportunities. My work involves identifying meaningful problems, prioritizing solutions, evaluating impact, and ensuring that every design decision contributes to measurable outcomes for both the business and its users.
03.
Product Thinking
I transform business goals and user needs into product opportunities. My work involves identifying meaningful problems, prioritizing solutions, evaluating impact, and ensuring that every design decision contributes to measurable outcomes for both the business and its users.
04.
Usability Testing
I validate hypotheses and uncover usability barriers through testing with real users. By combining qualitative and quantitative insights, I identify friction points, improve user flows, and ensure solutions are intuitive, efficient, and easy to learn.
04.
Usability Testing
I validate hypotheses and uncover usability barriers through testing with real users. By combining qualitative and quantitative insights, I identify friction points, improve user flows, and ensure solutions are intuitive, efficient, and easy to learn.
04.
Usability Testing
I validate hypotheses and uncover usability barriers through testing with real users. By combining qualitative and quantitative insights, I identify friction points, improve user flows, and ensure solutions are intuitive, efficient, and easy to learn.
05.
Design Systems
I create and evolve scalable design systems that bridge the gap between design and development. By defining components, patterns, and guidelines, I help teams deliver consistent experiences, accelerate product delivery, and maintain quality across platforms.
05.
Design Systems
I create and evolve scalable design systems that bridge the gap between design and development. By defining components, patterns, and guidelines, I help teams deliver consistent experiences, accelerate product delivery, and maintain quality across platforms.
Companies I've worked for
Companies I've worked for
Hi
Hi
Let's work together
i'm open for freelance projects, feel free to email me to see how can we collaborate
Illustration
Branding
User Research
Ui Design
Interaction Design
Illustration
UxDesign
About me
José Silva
Product Designer Lead with 12+ years shaping end-to-end experiences for SaaS platforms, loyalty programs, marketplace products, Fintech & Banking Experience.
I work across the full design cycle, discovery, information architecture, interaction design, prototyping, and design QA, while keeping a tight loop with product, engineering, and business stakeholders.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
4. Illustration
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
4. Illustration
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
3. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
4. Illustration
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
My experience
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences—blending storytelling, structure, and design into every project.
Alloyal
2024 - Present
Product Designer Lead
Alloyal
2024 - Present
Product Designer Lead
Alloyal
2024 - Present
Product Designer Lead
StackSpot
2021 - 2024
Product Designer Specialist
StackSpot
2021 - 2024
Product Designer Specialist
StackSpot
2021 - 2024
Product Designer Specialist
Zup I.T.
2019 - 2024
Product Designer Specialist
Zup I.T.
2019 - 2024
Product Designer Specialist
Zup I.T.
2019 - 2024
Product Designer Specialist
Adaxo
2017 - 2018
UI/UX Designer Senior
Adaxo
2017 - 2018
UI/UX Designer Senior
Adaxo
2017 - 2018
UI/UX Designer Senior
Stefanini
2017 - 2017
UI/UX Designer Senior
Stefanini
2017 - 2017
UI/UX Designer Senior
Stefanini
2017 - 2017
UI/UX Designer Senior
Aces Labs
2014 - 2016
Interaction Designer
Aces Labs
2014 - 2016
Interaction Designer
Aces Labs
2014 - 2016
Interaction Designer
Fumsoft
2013 - 2014
Web Designer (Internship)
Fumsoft
2013 - 2014
Web Designer (Internship)
Fumsoft
2013 - 2014
Web Designer (Internship)
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Miro
Journey mapping, opportunity trees, and collaborative problem-solving.
Jira
Tracking design-related tasks, bugs, and delivery status alongside development.
Confluence
PRDs, research reports, and design decision logs.
Procreate
Hand-drawn illustrations, brand explorations, and conceptual visuals for digital products.
Photoshop
Image editing, mockups, and visual compositions.
Illustrator
Image editing, mockups, and visual compositions.
Lovable
Rapid prototyping and validation of product ideas using AI-assisted no-code workflows.
Claude Code
Used to accelerate technical analysis, generate documentation, validate business rules, and support the creation of functional prototypes, reducing the time between concept and delivery.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
I investigate user behaviors, needs, and motivations to inform product decisions. Through a variety of research methods, I generate actionable insights, reduce uncertainty, and ensure solutions are grounded in evidence rather than assumptions.
01.
Research & Strategy
I investigate user behaviors, needs, and motivations to inform product decisions. Through a variety of research methods, I generate actionable insights, reduce uncertainty, and ensure solutions are grounded in evidence rather than assumptions.
02.
Discovery
I lead discovery processes to understand problems, validate opportunities, and align business, user, and technical perspectives. Through interviews, workshops, analysis, and experimentation, I turn complex questions into clear directions for product growth.
02.
Discovery
I lead discovery processes to understand problems, validate opportunities, and align business, user, and technical perspectives. Through interviews, workshops, analysis, and experimentation, I turn complex questions into clear directions for product growth.
03.
Product Thinking
I transform business goals and user needs into product opportunities. My work involves identifying meaningful problems, prioritizing solutions, evaluating impact, and ensuring that every design decision contributes to measurable outcomes for both the business and its users.
03.
Product Thinking
I transform business goals and user needs into product opportunities. My work involves identifying meaningful problems, prioritizing solutions, evaluating impact, and ensuring that every design decision contributes to measurable outcomes for both the business and its users.
03.
Product Thinking
I transform business goals and user needs into product opportunities. My work involves identifying meaningful problems, prioritizing solutions, evaluating impact, and ensuring that every design decision contributes to measurable outcomes for both the business and its users.
04.
Usability Testing
I validate hypotheses and uncover usability barriers through testing with real users. By combining qualitative and quantitative insights, I identify friction points, improve user flows, and ensure solutions are intuitive, efficient, and easy to learn.
04.
Usability Testing
I validate hypotheses and uncover usability barriers through testing with real users. By combining qualitative and quantitative insights, I identify friction points, improve user flows, and ensure solutions are intuitive, efficient, and easy to learn.
04.
Usability Testing
I validate hypotheses and uncover usability barriers through testing with real users. By combining qualitative and quantitative insights, I identify friction points, improve user flows, and ensure solutions are intuitive, efficient, and easy to learn.
05.
Design Systems
I create and evolve scalable design systems that bridge the gap between design and development. By defining components, patterns, and guidelines, I help teams deliver consistent experiences, accelerate product delivery, and maintain quality across platforms.
05.
Design Systems
I create and evolve scalable design systems that bridge the gap between design and development. By defining components, patterns, and guidelines, I help teams deliver consistent experiences, accelerate product delivery, and maintain quality across platforms.
Companies I've worked for
Companies I've worked for
Hi
Hi
Let's work together
i'm open for freelance projects, feel free to email me to see how can we collaborate
Illustration
Branding
User Research
Ui Design
Interaction Design
Illustration
UxDesign