Development of a collection of exclusive illustrations for WhatsApp to support the launch of the Persono Smart Pillow. The illustrations were designed to communicate concepts related to sleep quality, well-being, and technology in a light, engaging, and shareable way, helping expand the campaign’s reach across relationship channels. The visual language was crafted to bring users closer to the product’s key benefits, including intelligent sleep monitoring, personalized sleep experiences, and the promotion of healthier habits.